Retail Operations in a Purpose-Led World

Retailers face ever more demanding customers, greater accountability towards society, growing competitive pressure,and tighter margins. Shoppers want to buy from brands that evoke a sense of purpose in everything they do, including the way they communicate with consumers. Success starts with retailers listening to what consumers are passionate about, alignment with shoppers' demand for sustainability, empathy with customer's expectations, and with emphasis on operational excellence to deliver frictionless customer journeys.

Operating with a sense of purpose becomes key for retailers to define who they are and what values they stand for in the eyes of customers, partners, competitors, and society.

The retail industry has entered a new shopping paradigm, a landscape in which old dynamics have been made redundant. During the IDC European Retail Executive Digital Summit 2022, we will look at the retailers’ need to assert a sense of purpose with consumers, redefine a role within their partner ecosystem, and rethink operations to be ethically, environmentally, and financially, sustainable.

We look forward to connecting with you soon!

Roberta and Filippo